We began by carefully considering the size and composition of our UX team, starting with a core group and adding members as needed based on functionality and feature requests. This approach enabled us to maintain a small and agile team while ensuring that all additional requirements could be supported with the same level of quality and attention as larger-scale projects.
Next, we examined our competitors and asked critical questions about their app designs. We sought to understand what worked well for them, what didn't, and how the guidelines and specifications of the native operating systems influenced the solutions we could choose for our own app.
We deliberated on whether the UX should be identical across all platforms, completely independent, or take a different approach altogether. We utilized data from current app analytics to determine the main hubs that should be included in the tab.
We reconsidered the page hierarchy in terms of navigation taxonomy, keeping in mind the users' perspectives and their frustrations with the current navigation. We sought their insights on what improvements could make the experience less frustrating.
Once we had initial prototypes of the UX variations, we engaged our usability team to gather direct feedback from users. Their input helped us validate our approaches, identify what we got right, what we got wrong, and uncover any aspects we may have overlooked. Armed with this information, we refined our prototypes and conducted further testing to arrive at two viable and effective options to present to our leadership for approval and eventual production.
