Hullo
State Farm

Agent Experience Optimization

Partner with Business, HR, Training & Development, and Customer Service teams to enhance agent experience and readiness from recruitment through go-live.

User Research Journey Mapping Flow Analysis Process & Tool Improvement

ROLE/TEAM

Enterprise Experience Team
Project Designer
UX Researcher

TOOLS

MS Excel
MS Forms
MS Teams
Otter
Miro
Adobe CC

DATE/DURATION

3 Months
Jul to Sep 2023

Situation

Delta Vacations/MLT Vacations, a leading travel and leisure company, used an intranet site that desperately needed an update. Its design looked old-fashioned, like something from the early days of the internet, and users found it difficult to navigate. Information was poorly organized, making it hard to find what they needed.

A major problem was that the content team couldn't update the site itself. Even small changes required assistance from developers, creating delays and preventing the team from keeping the information fresh and accurate.

Problem

The Delta Vacations/MLT Vacations intranet is outdated and difficult to use, with a Web 1.0–style interface and disorganized information architecture.

Goals

  • Modernize UX/UI: Deliver a contemporary, intuitive interface aligned with current usability standards
  • Improve information architecture: Reorganize content for easier navigation and faster findability

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